archer>malmo Takes Home National Healthcare Marketing Award

MEMPHIS, Tenn. (June 10, 2009) – The Healthcare Communication and Marketing Association  selected archer>malmo as winner of an International Awards of Excellence (IN-AWE) Award. The association will announce final award levels (Gold, Silver and Bronze) at its annual conference and ceremony June 18, 2009 in Jersey City, New Jersey.

Chosen out of over 900 entries in 41 categories, archer>malmo was praised for the “What does it take?” multi-media campaign developed for the Smith & Nephew's EXOGEN Ultrasound Bone Healing System, a device that utilizes ultrasound technology to accelerate bone healing.

The IN-AWE Awards recognize outstanding strategically-driven creative work. Started in 1985 by the Medical Marketing Association, the IN-AWE Awards are unique in that entries are judged by a panel of industry experts on both strategy and results—not just the visual creative appeal of the work. The competition is one of the largest and most prestigious competitions in the world of healthcare marketing, representing over 160 companies.

archer>malmo has won several IN-AWE awards in recent years for its creative and strategic work for clients in its healthcare practice.