Verizon Wireless names archer>malmo public relations agency of record for South Central region

Memphis firm responsible for Arkansas, Oklahoma, West Tennessee and North Mississippi

MEMPHIS, Tenn.(September 22, 2009) – archer>malmo public relations has been named the public relations agency of record for the South Central region of Verizon Wireless, the nation’s leading wireless company.

Based in Memphis, Tenn., archer>malmo PR is the largest PR practice in the Mid-South area, representing a broad range of business categories in business-to-business and business-to-consumer PR on a national level and attracting PR talent from across the United States. Verizon Wireless joins a top-notch roster of national clients including Terminix, Colgate Palmolive's Murphy Oil Soap, Varsity Brands, Inc. and AutoZone, and local clients such as the YMCA of Memphis and the Mid-South.

"We chose archer>malmo PR because they delivered a strong strategy and innovative plan based upon sharp insight into the regional markets and customers we serve," said Lucie Pathmann, public relations manager, South Central region, Verizon Wireless. "As Verizon Wireless grows, it is critical for our customers, current and future, to know we are deeply committed to the communities we serve. archer>malmo PR understands that dedication and will help us convey that message to multiple audiences."

archer>malmo PR's scope of the work will include strategic guidance, new product and device launches, media and community relations, strategic philanthropy, crisis communications and experiential marketing. The team began work by assisting Verizon Wireless’ marketing team in its transition from Alltel, which the company purchased earlier in the year.

"Verizon Wireless wanted to work with an agency deeply rooted in the region and with the appropriate level of staffing and knowledge to skillfully and efficiently manage a very robust PR campaign." said Cynthia Ham, archer>malmo’s principal and chief public relations officer. "We are honored to work with the largest and most reliable wireless network in the country."

About archer>malmo public relations
archer>malmo public relations is the largest PR practice in the Mid-South area, providing reputation management, crisis communications, issues management, media relations and community relations services. The group represents a broad range of clients in business-to-business and business-to-consumer, including Terminix, Colgate Palmolive's Murphy Oil Soap, Valent U.S.A., Merry Maids, Varsity Brands, Inc. and AutoZone. archer>malmo public relations is a branded service of archer>malmo, the largest marketing communications agency in Tennessee and one of the largest in the Southeast. Other branded services of a>m are lifesize interactive, tangerine direct and smash! experiential marketing. For more information about archer>malmo public relations, visit www.archermalmopr.com.

About Verizon Wireless
Verizon Wireless operates the nation’s most reliable and largest wireless voice and data network, serving 87.7 million customers. Headquartered in Basking Ridge, N.J., with more than 87,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). For more information, visit www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

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