Digital marketing resolutions (January 11)
Have you blown it yet? You know, the standard New Year’s resolutions to lose weight, exercise more or give up you-know-what-ing (whatever it might be). Most resolutions are things we know we should do for our own good. And while our personal resolutions often don’t make it ‘til February, there are some things you should consider for the good of your digital marketing efforts in 2011. If implemented, they’ll help you gain competitive advantage, make marketing and advertising budgets work harder and keep up with the ever-changing landscape of digital opportunities. Now put down the double fudge chunk ice cream and read on.
Your guide to web etiquette (November 10)
What does Emily Post know about web content? Actually, the best practices for solid website engagement are not altogether different from the lessons of Emily Post or our parents. Simply stated, behave politely and respectfully—just as you would in person—and you will be rewarded.
Want the truth about press releases? (October 10)
Not much, as far as we're concerned. Press releases are revered by corporations and yet often disregarded by the media. What's the disconnect? Let's look at the make-believe Dog Lovers' Dog Food company that is introducing a new vitamin drink for dogs.
Mobile marketing is taking off (September 10)
How much do you know about mobile marketing? Not much? Read on, because US mobile advertising revenues (search and display) are predicted to grow to $3.1 billion by 2013, from just $160 million in 2008 (source: The Kelsey Group). That's a compound annual growth rate of over 81 percent. And about 42 percent of that will be local. If you're not already considering the opportunities for your brand in mobile, you'll soon be behind. Mobile is targeted, trackable, relevant, interactive, timely and effective. And mobile usage is approaching universality—globally, more people access the internet via mobile devices than with PC browsers.
Social media is dead (August 10)
Yippee! We knew Twitter was a fad and Facebook a farce! Not so fast. It's not the idea and practice of social media that is (nearly) dead. It's just the term "social media." That's because it's becoming so ingrained and cross-pollinated that it will no longer be distinguished from general digital content.
One powerful way to use social media (July 10)
Be glad you’re not Nestlé. They got hammered online after Greenpeace issued a report on the company’s use of palm oil and its effect on Indonesian rainforests and wildlife. Protestors are using social media tools—namely YouTube, Facebook and Twitter—to criticize the company in what is just the latest example of how vulnerable corporations are online.
Marketing, Layer by Layer (March10)
How is marketing like an onion? Sometimes it makes you cry! No, seriously, there is a relevant analogy. Onions have a center with layers that get larger as you go out.
Email may be simple, but it's not easy. (December 09)
There is no other medium as cost-effective as email. But email boxes are always getting more crowded. And customers are getting more selective about which emails they subscribe to and read. Never forget that there is a real person behind that email address. Before you hit the send button, ask yourself, "Would I care if I got this email?"
Use your secret weapon. (October 09)
One that will give you new insights into your customers’ behavior? Something to help make your marketing more targeted and efficient? Or increase your customer satisfaction and loyalty? Sound too good to be true? You may already have this powerful weapon at your disposal but rarely pull it out of its holster.
Say No to Status Quo (August 09)
If you haven’t already, you’re way overdue. Marketing and advertising don’t work the same way they used to. Yeah sure, you’ve heard all that before. But it’s never been more true.