Discover Your Inner Elvis

Name another homestead that rivals the legend of Elvis’s Graceland?

Okay, Versailles was a pretty good pull. But it’s a swamp compared to the passion fans have for this home of homes.

In 2006, Priscilla sold Elvis Presley Enterprises (EPE). The new owners challenged us to increase 2007 Graceland visitations by 12%, and revitalize the Elvis brand to reach younger audiences.

Hence, “Discover Your Inner Elvis” was born. Promoted through DRTV, consumer/trade print and e-banner ads, the campaign generated 69,763,785 impressions and 83,900 responses (ages 18-65).

Oh yeah, visits to the jungle room increased by 13%.

case study