JOURNEY Knee - What moves you?

People hate surgery, and why wouldn’t they? So how do you sell a knee replacement to someone who’s terrified of surgery? Tap the patients’ desire to get back to what moves them, which is exactly what our “What moves you?” campaign did.

Fifty-three percent of the target audience who saw the television ads responded. Ninety-two percent responded via the website. Search Engine Marketing achieved a 20.68% overall conversion rate.

A news story placed by a>m PR penetrated 58 markets, garnering 2.5 million impressions. Meanwhile, JOURNEY Knee's Philadelphia Flower Show sponsorship boosted local lead conversion from 40% to 64%.

But did it sell knee replacements? Surveys said that 57% of respondents made an appointment with a physician.

case study

Effie Finalist
Healthcare Communication & Marketing Association Gold In-Awe Award

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