Pop Your Trunk

Don’t get us wrong. Old school has its place. Heck, I’m wearing my Adidas at this very moment. But for our clients, when old school advertising methods aren’t cutting it, it’s time to go new school.

That was the situation for Memphis Car Audio. They needed to pump up their traditional advertising in a meaningful, entertaining way—and on a limited budget.

The solution? The “Pop Your Trunk” online video contest. Car audio enthusiasts could upload videos showing the world “their Memphis,” and become part of an online community rating, interacting and commenting on videos.

Want numbers to get your bass thumping? The contest generated 890,745 impressions with a CPI of only $0.05. Video viewings reached 111,229, with the winning video alone receiving 11,895 views and 1,613 ratings. And only $6,000 was spent on paid media.

Recognize.

case study