Tourney Believers

Believe it or not. The single fungicide Tourney™ controls “the Big 3”—brown patch, anthracnose and dollar spot—the most common yet most stubborn turf diseases plaguing golf courses today.

Yeah, golf course supers didn’t believe it either. That’s where we came in.

We set out with an integrated marketing campaign to convert skeptics into Tourney Believers by proving that control of “the Big 3” is no myth.

We leveraged all of our specialties—traditional advertising, public relations, direct marketing, experiential marketing and interactive—to help convince even the most diehard doubter.

Of course, this is an ongoing conversion process. But so far, brand awareness is up. There is a lot of chatter in the golf superintendent community about this campaign. And we even received several unsolicited kudos about our events from some usually very harsh critics.

case study