Shaping Vision

Our thought leaders and category experts share insights developed through decades of experience and the constant pursuit of being greater.

Brooke Feachen // Visuals: Katie Steed

The Future of Experiential: The Good, The Different and Everything In Between

Covid-19 has altered the way we market in 2020. Is your brand thriving or surviving right now? MORE>

more from Shaping Vision

Millennials — marketing to the generations

Kate Friedel // Visuals: Claire Hargis

Gen X — marketing to the generations

Kate Friedel + Christina Huntington // Visuals: Claire Hargis

Baby boomers — marketing to the generations

Kate Friedel // Visuals: Claire Hargis

signsofthetime

Will customers return to brick-and-mortar stores? Signs point to “yes.”

Eric Christopherson // Visuals: Richard Williams

Are generational stereotypes jeopardizing your marketing?

Kate Friedel // Visuals: Claire Hargis

ADA compliance matters. Just ask Beyoncé.

Gokben Yamandag + Stefani Zellmer

Scenario planning: What decisions can you make now?

Natalie Gover

3 relationship rules for successful email marketing during the COVID-19 pandemic and beyond

Ashley High + Gokben Yamandag

Why you should be you, even when everything around you has changed

Katie Tobin

Are you stuck crying about your meat pies or are you busy sharpening your razor?

Eric Christopherson

How well does your brand hold up in a crisis?

Beverly Mattingly

From the archives: When the neighborhood changes, you’d better change neighborhoods.

John Malmo

Veterinarians are people, too.

Katie Frasier

Customer information is the new world currency. Is yours safe?

Gokben Yamandag // Visuals: Richard Williams

From the archives: If knowledge alone were power, librarians would rule the world.

John Malmo