Through Our Lens

The world is a big, exciting place. We’ve taken note and occasionally share our thoughts on what interests us.

Two women shopping for cosmetics
Creating In-Store Value in the Age of E-commerce

See how the personal touch can enhance the digital trial experience.

Katie Tobin

more from Through Our Lens

The Future of Experiential: The Good, The Different and Everything In BetweenBrooke Feachen // Visuals: Katie Steed
Lifestyle_Brands
3 reasons customers are more loyal to lifestyle brandsJustin Dobbs + Matt Musick // Visuals: Richard Williams
signsofthetime
Will customers return to brick-and-mortar stores? Signs point to “yes.”Eric Christopherson // Visuals: Richard Williams
Scenario planning: What decisions can you make now?Natalie Gover
3 relationship rules for successful email marketing during the COVID-19 pandemic and beyondAshley High + Gökben Yamandag
Why you should be you, even when everything around you has changedKatie Tobin
Why the Super Bowl is our favorite holidayArcher Malmo Staff
They’re not just royals; they’re marketers.Stefani Zellmer