Digital Strategist

Do you love creating digital strategy around your clients’ business goals, implementing the plan, measuring and optimizing results around continuous improvement? If you thrive on reaching elusive target audiences using relative digital marketing channels, providing strategic direction and analytical insights on clients’ digital, social and mobile initiatives, then we want you working on our team. 

We are looking for a Digital Strategist native to join our Digital Strategy team in either our Memphis or Austin office.  

Archer Malmo, one of the largest independent advertising agencies in the U.S. — and recognized as one of the best places to work by Advertising Age — is powered by an exceptional group of talented and collaborative experts combining brand thinking, data and technology to drive results for our clients today and promote their growth tomorrow. Be a part of a team that sets the bar high for integrated communications excellence. 

Our benefits package includes health, dental, vision, pet insurance, 401(k) and profitability bonus. And we also love our free massages and our ping-pong! 

A Day in the Life: Digital Strategist

Core Responsibilities:

  • Research with curiosity to develop inspiring digital strategies that generate positive results meeting or exceeding clients’ goals
  • Distill research and analytic findings, explaining their strategic or tactical marketing implications and how they can be used effectively
  • Define scope, aid in the preparation and presentation of detailed analyses, recommend an approach, and support great execution and guidance of the plan
  • Develop long-term digital marketing roadmaps that encompass all key digital and mobile channels based on clients’ target audience(s)
  • Provide recommendations with a clear understanding of how tactics relate across owned, earned and paid channels
  • Oversee the execution of digital strategy tactics, working with digital copywriters and digital designers to ensure all tactics meet best practices for optimal performance
  • Maintain a deep understanding of client business and marketing objectives
  • Act as an industry thought leader and expert regarding a variety of digital marketing topics including search, email marketing, social media, mobile marketing, creative best practices and display advertising
  • Cultivate strong working relationships with agency teams, including account service, creative, PR and media 

Intangibles You Possess:

  • Internal drive to learn, grow and contribute
  • Comfort with challenging ideas and convention to find solutions
  • Excellent problem-solving and analytical skills with the ability to think strategically and creatively
  • Detail oriented with exceptional critical thinking and problem-solving abilities
  • Tolerance for conflicting demands involving time, resources and flexibility
  • A commitment to excellence in the work you do

Minimum Qualifications You Possess:

  • Bachelor’s degree, preferably with a concentration in advertising, marketing, business or communications
  • At least 4 years’ experience in digital marketing, including but not limited to SEM/SEO, social media, email and mobile marketing, landing page optimization and UX, and digital media
  • Excellent verbal, written communication and presentation skills
  • Hands-on experience with social media management and analytics
  • Working knowledge of Google Analytics, paid search and SEO platforms
  • Solid understanding of digital marketing best practices
  • Knowledge of industry research, planning, media reporting and social media monitoring tools
  • Experience with creative or technical development of digital marketing elements (e.g., banners, landing pages) and A/B testing for continuous optimization
  • Ability to discern and quantify results of digital efforts and make appropriate recommendations to drive optimal results
  • Thrive under pressure and function effectively in a fast-paced, changing environment 

Preferred Qualifications You Possess:

  • Agency experience working with clients in diverse industries 

Ready to Begin?

Send your resume, cover letter and work samples to greatplacetowork@archermalmo.com. No phone calls, please.