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Virbac & Archer Malmo tackle canine bad breath, bring home five VETTY awards in 2020

By Lauren Berry
January 27, 2020

When dogs roam your office regularly over the span of 20 years, you pick up a few things about what it takes to keep them healthy and strong. 

At Archer Malmo, dogs are a part of our culture. So much so, that you’ll find nearly every employee knows each dog by name and knows who their owner is. 

So, when asked to create a campaign that centers around a dog’s dental health for our client Virbac, a global pharmaceutical company dedicated exclusively to animal health, Archer Malmo took personal experiences straight to the drawing board. There’s that saying, “Do what you know best,” and Archer Malmo knows pets. 

When 75% of dog owners complain about their dog’s breath, something has to be done about it. That’s where Virbac and Archer Malmo partnered up, creating an engaging digital campaign for the company’s latest VEGGIEDENT dental chew products.
The strategy? Create an interactive campaign that educates consumers about easy, tasty solutions to dog bad breath in a fun and unique way. 

The result? A stop-motion video series that highlights the dog toy’s perspective when their furry best friend has bad breath.
The video series includes engaging content for social media promotion that targets veterinarians and pet owners. Currently, the campaign has reached 4.2 million dog owners, with a little over 1.5 million views of the video ads. 

When passion is poured into work you enjoy, great results happen. 

This year, Archer Malmo took home five VETTY Awards for its work on the Virbac VEGGIEDENT Zen/Flex campaign— three Gold, one Silver, and the highest recognition Judges Award. Put on by the North American Veterinary Community (NAVC), the annual awards recognize the best advertising, design, digital, experiential and public relations campaigns in animal health. Archer Malmo has been recognized for its work in the annual VETTY Awards every year since its inception in 2017. 

Email to explore how we can create memorable and effective work for your brands.

Check out some of our Virbac VEGGIEDENT Zen/Flex work

About Archer Malmo

Archer Malmo, with offices in Memphis, Tennessee, and Austin, Texas, combines brand thinking, data and technology to help growing brands adapt to the digital and creative complexities of today. Since 1952, we’ve continually evolved to changes in the industry, helping level the competitive playing field for midsize companies. The agency’s combination of discipline specialists, strategic orientation, creativity and culture yields strong client relationships and business results. With more than 150 people,  Archer Malmo is one of the oldest independent agencies in the U.S. and has been recognized by Advertising Age and others as a “Best Place to Work” and has been named to the “Inc. 5000” list of fastest-growing private companies in America for five consecutive years.