Grizzly Customs — How a brand created massive relevance without watering it down for the masses.


As a lifestyle brand with limited touchpoints, Grizzly relies on driving traffic to its age-gated website. And while online sweepstakes are great for boosting clicks and even registrations, it’s easy to mistake these impressions for meaningful brand experiences -- and even easier to mistake click-to-win gamers for real customers.


Starting with kickass custom cans and store displays, Grizzly Customs had core and competitive dippers buzzing before the rubber even hit the road. Weekly web videos let them watch and vote for their favorite mods before one winner drove off in a fully customized Camaro SS.


Eight weeks, a million entries, and one grand prize later, tens of thousands of real dippers had come together at to help us create not just a one-of-a-kind car, but a one-of-a-kind brand experience.

Let’s talk.

Jay Cooper

Jay Cooper

Principal, SVP, Group Account Director

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