Archer Malmo Bolsters Austin Office with Strategic Senior-Level Hires

Austin, Texas (April 24, 2018) – Archer Malmo, a leading brand communications agency with offices in Memphis and Austin, has added four senior-level team members in Austin. The hires span a range of disciplines, including marketing, public relations, brand strategy and account service. The new additions are:  Lauren Bayne, Marketing Director and Senior Copywriter — Mrs.…

Austin, Texas (April 24, 2018) – Archer Malmo, a leading brand communications agency with offices in Memphis and Austin, has added four senior-level team members in Austin. The hires span a range of disciplines, including marketing, public relations, brand strategy and account service. The new additions are: 

  • Lauren Bayne, Marketing Director and Senior Copywriter — Mrs. Bayne joins Archer Malmo after spending more than 20 years in the advertising industry, most recently running a boutique firm named Offspring, where she worked with clients including Deep Eddy Vodka, Dell Children’s Medical Center and Smarty Pants Vitamins.  
  • Brooke Feachen, Public Relations Director — With more than seven years of agency public relations experience, Ms. Feachen has developed strategic PR initiatives for national and regional brands including American Airlines, At Home, Chipotle, Cicis Pizza and Taco Cabana.  
  • Natalie Gover, Senior Brand Strategist — Ms. Gover brings more than eight years of agency experience and a deep understanding of traditional brand planning to Archer Malmo. She has helped create award-winning work for The Home Depot, Dr. Pepper Snapple Group, AT&T and Microsoft, among others.  
  • Kat Smith, Account Director — Before joining Archer Malmo, Mrs. Smith spent more than 10 years leading accounts at global, full-service agencies including Ogilvy & Mather, DDB and Arnold NY. She has a successful track record of managing large, complex projects including: brand, creative and social campaigns; CRM programs; global rebranding platforms; and deploying website and other digital platforms for both B2B and B2C clients. 

“At Archer Malmo, we have a talent-first culture and we came to Austin to specifically tap into the immense talent here,” said Russ Williams, CEO of Archer Malmo. “All of our recent hires in the Austin office bring a wealth of subject matter expertise and leadership experience to our agency, and will be instrumental to our continued growth and success in the market.” 

One of the largest independent agencies in the country, Archer Malmo entered the Austin market in 2015 after acquiring the Tocquigny agency. Since the acquisition, Archer Malmo has added a roster of new clients including Smile Doctors, Implus and The Long Center and has been steadily growing the Texas-based team.