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Archer Malmo Debuts New Visual Identity and Brand Positioning

By Brooke Feachen
June 24, 2019

Memphis, Tenn. (June 24, 2019) – Archer Malmo, a leading brand communications agency with offices in Memphis and Austin, today unveils a new visual identity and brand positioning. Since its inception in 1952, the agency has continually challenged itself to Be Greater Than by going beyond conventional thinking to find unexpected ways to drive real business results.

Archer Malmo is a fiercely-independent agency built on creativity and an unwavering drive to be greater, which is what drove this identity evolution. The traditional orange in the logo has been revitalized to include complementing blues, yellows and grays to modernize the color palette. Additionally, the multiple triangles within the new logo pay homage to the triangular scoot showcased in previous versions of the logo.

“The advertising industry has certainly evolved since the early days when Ward Archer and John Malmo opened their respective agencies in Memphis,” said Russ Williams, CEO of Archer Malmo. “One thing that has remained the same is our relentless pursuit to be better today than we were yesterday. Over the last six months a team of dedicated experts across both offices have worked together to capture what’s always been true to us - Be Greater Than. We may have a new look, but we’re still the same scrappy creative thinkers that we’ve always been.”

Additionally, Archer Malmo has promoted two senior-level team members to senior leadership positions:

  • Gokben Yamandag, has been promoted to Chief Digital Officer and will oversee the digital and development teams in both offices. She previously served as the Senior Vice President of Digital Strategy & Analysis and is currently based in the Memphis office. Yamandag has been with the agency since 2005.

  • Meredith Cuevas has been promoted to Senior Vice President, Group Account Director and will lead account service and new business in the Austin office. Cuevas is based in Austin and has been with the agency since 2016, previously serving as Account Director.

The refreshed visual identify includes a new logo, color scheme, website, brand positioning and more. To view, please visit www.archermalmo.com or follow Archer Malmo on Facebook, Twitter or Instagram at @ArcherMalmo.

About Archer Malmo

Archer Malmo, with offices in Memphis, Tennessee, and Austin, Texas, combines brand thinking, data and technology to help growing brands adapt to the digital and creative complexities of today. Since 1952, we’ve continually evolved to changes in the industry, helping level the competitive playing field for midsize companies. The agency’s combination of discipline specialists, strategic orientation, creativity and culture yields strong client relationships and business results. With more than 150 people,  Archer Malmo is one of the oldest independent agencies in the U.S. and has been recognized by Advertising Age and others as a “Best Place to Work” and has been named to the “Inc. 5000” list of fastest-growing private companies in America for five consecutive years.