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Archer Malmo Honored with 32 Awards at 2016 Regional Best of NAMA Awards

By Archer Malmo Staff
January 26, 2017

Of the total, agency received 22 awards from Mid-South Chapter

MEMPHIS, Tenn. (Jan. 26, 2017) – Archer Malmo was recognized by the Mid-South Chapter of the National Agri-Marketing Association (NAMA) at its 2016 Best of NAMA Awards ceremony Monday, Jan. 23, receiving 22 awards from the chapter and totaling 32 awards from other NAMA regions.

The Best of NAMA awards program honors the best work in agricultural communications. Archer Malmo received these awards on behalf of clients they work with in the agricultural industry, including The Cotton Board, Valent U.S.A. Corporation and Dulaney Seed.

The awards included:

  • Multimedia Campaigns: Regional First – The Cotton Board “Renew Your Faith in Cotton” Campaign
  • Multimedia Campaigns: Regional Merit – Valent U.S.A. Corporation “Pythium and Phytophthora are the Real Threat” Campaign
  • Multimedia Campaigns: National First – The Cotton Board “ Renew Your Faith in Cotton” Agribusiness Campaign
  • Spreads, single: First – The Cotton Board “Renew Your Faith in Cotton” Spread Ad
  • Single-page Ads, series: First – The Cotton Board “Renew Your Faith in Cotton” Single-Page Ad Series
  • Less-than-page Ads, single or series: First – The Cotton Board “Renew Your Faith in Cotton” Half-Page Ad Series
  • Radio - Series: Merit – Valent U.S.A. Corporation “Valor - Rely on the Lion” Radio
  • Audiovisual Presentations directed to farmers, growers and ranchers: First – The Cotton Board “Renew Your Faith in Cotton” Video
  • Billboards or other outdoor ads: First – The Cotton Board “Renew Your Faith in Cotton” Billboard
  • News or Feature Article - Trade Media: Merit – Valent U.S.A. Corporation “The Real Threat of Soybeans: Pythium & Phytophthora Over Sudden Death Syndrome” in Agweb.com Native Content
  • Persuasive Writing: First – Valent U.S.A. Corporation “The Real Threat of Soybeans: Pythium & Phytophthora Over Sudden Death Syndrome” in September Croplife Advertorial
  • News Release - Ag Media: First – Valent U.S.A. Corporation “Fierce XLT Soybean Herbicide/American Soybean Association” News Release
  • Audio/Video Broadcast News: First – Valent U.S.A. Corporation “Farm Progress 2016 RFD-TV Valor® EZ Herbicide” Newscast

“Farmers and growers are bombarded with messages, and our challenge is to reach this audience with authentic messages that reflect our clients,” said Mike Butler, SVP and group account director for Archer Malmo. “We are proud that our work communicates with audiences in ways that are relevant, memorable and actionable without getting lost through insights and memorable creative.”

The Mid-South Chapter Best of NAMA Awards included 10 companies and seven agencies. The Mid-South Chapter of NAMA competes in Region V, which includes entries from the Carolinas/Virginia, Florida, Mid-South and Southeastern NAMA chapters.

Outside of the Mid-South Chapter awards, Archer Malmo also won a Regional First in the Western/Pacific NAMA region (Region I), for Media Relations – Valent Specialty “Spring 2016 CA Media Tour.” Additionally, Archer Malmo won the following awards in the Cornhusker, Gateway, Great Plains, Missouri-Kansas, Rocky Mountain and Southwest (Region II) region:

  • Best of Show Ag. Audiences, Advertising - Multimedia Campaigns: Regional – Stoller “Farm Different”
  • Multimedia Campaigns: Local First – Stoller “Heat Stress” Campaign
  • Multimedia Campaigns: Regional First – Stoller “Farm Different”
  • Spreads, single: Merit – Stoller Dan Arkels “It’s Pretty Simple Math.” Ad
  • Single-page Ads, single: First – Stoller Tim Fisher “I Sell Quality.” Ad
  • Single-page Ads, series: First – Stoller “Farm Different” Superstar Growers Ad Series
  • Audiovisual Presentations directed to farmers, growers and ranchers: First – Stoller “Farm Different” Video Series
  • News or Feature Article - Trade Media: Merit – Stoller “Does it Pay to Finish Strong?” Industry Voice Article
  • Social Media campaign directed to farmers, growers and ranchers: First – Stoller Social Media Accounts

NAMA regional finalists go on to compete in the National NAMA Best of Competition in Dallas in April.

About Archer Malmo

Archer Malmo, with offices in Memphis, Tennessee, and Austin, Texas, combines brand thinking, data and technology to help growing brands adapt to the digital and creative complexities of today. Since 1952, we’ve continually evolved to changes in the industry, helping level the competitive playing field for midsize companies. The agency’s combination of discipline specialists, strategic orientation, creativity and culture yields strong client relationships and business results. With more than 150 people,  Archer Malmo is one of the oldest independent agencies in the U.S. and has been recognized by Advertising Age and others as a “Best Place to Work” and has been named to the “Inc. 5000” list of fastest-growing private companies in America for five consecutive years.