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Archer Malmo Honored with 32 Awards at the 2015 Best of NAMA Awards

By Archer Malmo Staff
January 28, 2016

Archer Malmo was recognized by the Mid-South Chapter of the National Agri-Marketing Association (NAMA) at its annual “Best of NAMA” Chapter and Regional Awards ceremony Thursday, Jan. 21, receiving four “Best in Show” awards, 19 First Place Local awards, six First Place Regional awards as well as several Regional Merit awards.

The Best of NAMA awards program honors the best work in agricultural communications. Archer Malmo received these awards on behalf of clients they work with in the agricultural industry, including Valent U.S.A. Corporation, Valent Professional Products, Nufarm Americas and Zoetis.

The agency’s total 32 awards included:

  • Best of Show, advertising agriculture audiences — NipsIt SUITE Cereals campaign
  • Best of Show, digital agricultural audiences — relentlessasyou.com
  • Best of Show, consumer audiences, all disciplines — Nufarm Open twitter
  • Best of Show, specialty audiences, all disciplines — Nufarm Open video
  • Multimedia campaigns, local — first place local, first place regional — NipsIt SUITE Cereals campaign
  • Multimedia campaigns, regional — first place local, regional merit — Valor Herbicide Multimedia campaign
  • Multimedia campaigns, national — first place local, regional merit — Relentless Multimedia campaign
  • Spreads, singles — first place local, first place regional — Relentless
  • Unique print advertising — chapter merit — INTEGO SUITE false front cover
  • Radio, single — first place local, regional merit — Relentless
  • Radio series — first place local, regional merit — NipsIt SUITE Cereals testimonial
  • Television, single or series— first place local, regional merit — Relentless
  • Audiovisual presentation, directed to farmers — chapter merit, regional merit — Relentless
  • Audiovisual presentation, directed to dealers — chapter merit — INTEGO Impact of Disease animation
  • Direct mail, directed to dealers, three dimensional — chapter merit — Relentless Cross-sell Plan of Attack kit
  • Direct mail, directed to dealers, three dimensional — first place local, regional merit — INTEGO SUITE video direct mailers
  • Brochures, direct to dealers — first place local, regional merit — Relentless Cross-sell pitchbook
  • Exhibits — chapter merit — Valent U.S.A. Corporation Farm Progress
  • Premiums/Specialties directed to dealers — chapter merit, regional merit — INTEGO SUITE Sonoma invite
  • Corporate identity — first place local, regional merit — Ampex Insecticide logo
  • Media relations — first place local — INTEGO SUITE Soybeans whitepaper media kit
  • News or feature article, trade media — first place local, first place regional — Soybean South PRE article
  • News release, ag media — first place local — INTEGO SUITE Soybeans
  • Company publications, internal — first place local, first place regional — Relentless contest newsletter
  • Audio/video broadcast news — first place local, first place regional — Relentless contest winners video
  • Advertising on the web, directed to farm customers — chapter merit — NipsIt SUITE Cereals banner ads
  • Advertising on the web, directed to farm customers — first place local — Relentless banner ads
  • Internet website — first place local, regional merit — relentlessasyou.com
  • Social tactic, specific activity — chapter merit - #relyonthelion
  • Social media campaign, directed to consumers — first place local, first place regional — Nufarm Open Twitter
  • Specialty campaign elements, single or series — regional merit — Zoetis Equine bios kit
  • Specialty campaign elements, single or series — first place local, regional merit — Nufarm Open video

“This is truly a collaborative effort between the agency and our clients,” states Mike Butler, SVP and group account director for Archer Malmo. “The sheer breadth of winning elements shows the strength of the agency across disciplines and our solid knowledge of how to creatively reach grower and retail customers. We look forward to moving onto the national awards ceremony April 13.”

The Mid-South chapter highlights for the Best of NAMA Awards included nine companies and nine agencies, 42 Chapter First Place recipients, and 20 Regional First Place awards. A full list of winners can be found here.


About Archer Malmo

Archer Malmo, with offices in Memphis, Tennessee, and Austin, Texas, combines brand thinking, data and technology to help growing brands adapt to the digital and creative complexities of today. Since 1952, we’ve continually evolved to changes in the industry, helping level the competitive playing field for midsize companies. The agency’s combination of discipline specialists, strategic orientation, creativity and culture yields strong client relationships and business results. With more than 175 people, Archer Malmo is one of the oldest independent agencies in the U.S. and has been recognized by Advertising Age and others as a “Best Place to Work” and has been named to the “Inc. 5000” list of fastest-growing private companies in America for five consecutive years.