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Archer Malmo Leads Local Memphis ADDY Awards with 47 Wins, Including Best of Show

By Archer Malmo Staff
February 27, 2017

Honors include Special Judges Award, two additional “Best of” wins and 25 Gold Awards

MEMPHIS, Tenn. (Feb. 27, 2017) – Archer Malmo, a leading brand communications agency, was honored at the Local ADDY Awards in Memphis on Feb. 25 with 47 awards – the most overall – from AAF Memphis, the Memphis Chapter of the American Advertising Federation. This year, more than 20 local agencies submitted entries for consideration by a national panel of judges.

“We are honored to be recognized by AAF Memphis for the creative work done by our Memphis team,” said Gary Backaus, chief creative and strategy officer at Archer Malmo. “These awards, including Best of Show, validate our approach to anchor our creative in brand thinking and storytelling on behalf of clients.”

The Memphis office was recognized with the following 47 local ADDYs:

  • Best of Show, International Paper, Travel Sales Kit
  • Special Judges Award, International Paper, Accent Opaque Wine Box
  • Best of Photography, University of Memphis, StripeUp Football Photography
  • Best of Copywriting, Bona Fide Blues Fest, 2016 Video
  • Gold (25 total awards):
    • Sales & Marketing (6):
      • Sales Promotion (Product or Service Sales Promotion/Sales Kit or Product Info Sheets) – International Paper, Travel Sales Kit
      • Sales Promotion (Packaging/Single) – International Paper, Accent Opaque Wine Box
      • Collateral (Brochure/Single) – Memphis College of Art, Express Yourselfie
      • Collateral (Special Event Material) – Archer Malmo, Baby Shower Invitation
      • Direct Marketing (Direct Mail/3D-Mixed) – Valent USA, Valor EZ Launch 360 DM
      • Direct Marketing (Specialty Advertising) – International Paper, Accent Opaque Wine Box
    • Print Advertising (3):
      • Magazine Advertising (Full Page or Less) – Delaware North, MLB Opening Day
      • Magazine Advertising (Spread, Multiple Page or Insert) – Delaware North, Players vs Gamers
      • Magazine Advertising (Spread, Multiple Page or Insert) – Delaware North, Global vs Local
    • Film, Video & Sound (2):
      • Online Film, Video & Sound (Internet Commercial/Single) – Memphis Blues Society, Bona Fide Blues Fest 2016 Video
      • Advertising Industry Self-Promotion (Self-Promotion) – AAF Memphis, ADDYs Decision 2016 RFP Video
    • Cross-Platform (3):
      • Integrated Campaigns (Business-to-Business/National) – Stoller USA, Farm Different
      • Integrated Campaigns (Consumer/National) – Valent USA, Valor EZ Launch
      • Advertising Industry Self-Promotion (Ad Club) – AAF Memphis, ADDYs Decision 2016
    • Elements of Advertising (11):
      • Visual (Illustration/Single) – New Memphis Institute, Explore Memphis Map
      • Visual (Illustration/Single) – Archer Malmo, Baby Shower Invitation
      • Visual (Still Photography/Black & White/Single) – Stoller USA, Farm Different – Dan Arkels
      • Visual (Still Photography/Black & White/Single) – University of Memphis, StripeUp Football QB
      • Visual (Still Photography/Black & White/Single) – University of Memphis, StripeUp Football DE
      • Visual (Still Photography/Color/Single) – University of Memphis, StripeUp Football RB
      • Visual (Still Photography/Campaign) – University of Memphis, StripeUp Football
      • Visual (Still Photography/Campaign) – Stoller USA, Farm Different
      • Visual (Art Direction) – International Paper, Travel Sales Kit
      • Film & Video (Animation, Special Effects or Motion Graphics) – Valent USA, Valor EZ Launch Liquid Lion
      • Film & Video (Video Editing) – University of Memphis, Memphis Basketball TV Spot
  • Silver (18 total awards):
    • Sales & Marketing (3):
      • Sales Promotion (Product or Service Sales Promotion/Sales Kit or Product Info Sheets) – University of Memphis, UMAA Life Membership Kit
      • Sales Promotion (Product or Service Sales Promotion Campaign) – University of Memphis, UMAA Life Membership Kit
      • Collateral (Brochure/Single) – Memphis College of Art, Tattoo Mailer
    • Online/Interactive (1):
      • Advertising & Promotion (Web Banner Ad or Website Takeover) – Valent USA, Valor EZ Launch Mobile Sled
    • Film, Video & Sound (4):
      • Television Advertising/Local/Single :30 – University of Memphis, Memphis Basketball
      • Public Service/Online Film, Video & Sound – Carpenter Art Garden, Make This Place My Home
      • Public Service/Non-Broadcast Audio Visual – Carpenter Art Garden, Make This Place My Home
      • Advertising Industry Self-Promotion – AAF Memphis, ADDYs Decision 2016 Paige Turner Video
    • Elements of Advertising (9):
      • Illustration/Single – Beale Street Caravan, Music from the Depths
      • Illustration/Single – Beale Street Caravan, Flowers from the Heart
      • Illustration/Single – Beale Street Caravan, Sounds from the Mighty
      • Illustration/Series – Beale Street Caravan, 20th Anniversary Blowout
      • Still Photography/Color/Single – University of Memphis, StripeUp Football DB
      • Art Direction – Memphis College of Art, Express Yourselfie
      • Cinematography – University of Memphis, Memphis Basketball TV Spot
      • Cinematography – Carpenter Art Garden, Make This Place My Home
      • Cinematography – University of Memphis, StripeUp Football TV Spot
    • Local Only (1):
      • Art Direction (Print) – International Paper, Travel Sales Kit

Archer Malmo also participated in the Local Austin ADDYs awards on Feb. 18, winning 17 awards, the fourth most overall. The local ADDY awards in each region are the first in a three-step process, followed by the District 7 (Memphis) American Advertising awards and District 10 (Austin) awards followed by the National level American Advertising Awards in June. For more information on Archer Malmo’s award-winning client work and capabilities, please visit archermalmo.com.

About Archer Malmo

Archer Malmo, with offices in Memphis, Tennessee, and Austin, Texas, combines brand thinking, data and technology to help growing brands adapt to the digital and creative complexities of today. Since 1952, we’ve continually evolved to changes in the industry, helping level the competitive playing field for midsize companies. The agency’s combination of discipline specialists, strategic orientation, creativity and culture yields strong client relationships and business results. With more than 175 people, Archer Malmo is one of the oldest independent agencies in the U.S. and has been recognized by Advertising Age and others as a “Best Place to Work” and has been named to the “Inc. 5000” list of fastest-growing private companies in America for five consecutive years.