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Archer Malmo Work Named Grand Champion by National Agri-Marketing Association

By Archer Malmo Staff
April 27, 2017

MEMPHIS, Tenn. (April 27, 2017) – Archer Malmo was recognized by the National Agri-Marketing Association (NAMA) at its annual “Best of NAMA” national awards ceremony Wednesday, April 26, winning the Grand Champion title for its work for The Cotton Board. Grand Champion is the highest honor given by NAMA. The agency also received two First Place awards, a “Best in Show” award and three mMerit awards.

The Best of NAMA awards program honors the best work in agricultural communications. Archer Malmo, which has deep experience in the agricultural industry, received these awards on behalf of clients including The Cotton Board, headquartered in Memphis, Tennessee, and Stoller, headquartered in Houston, Texas. The agency’s seven NAMA awards included:

  • Grand Champion: “Renew Your Faith in Cotton” multimedia campaign – The Cotton Board
    • Best of Show – Advertising: “Renew Your Faith in Cotton” multimedia campaign – The Cotton Board
    • First place, Multimedia campaigns: “Renew Your Faith in Cotton” – The Cotton Board
  • First place, Single-page advertising: “Renew Your Faith in Cotton” – The Cotton Board
  • Merit award, less than a page ad: “Renew Your Faith in Cotton” – The Cotton Board
  • Merit award, single-page ads, single: “Tim Fisher: I sell quality – Stoller
  • Merit award, single-page ads, series: “Farm Different Superstar Growers” ad series – Stoller

“We’re honored that our ‘Renew Your Faith in Cotton’ campaign was named Grand Champion by NAMA this year,” said Mike Butler, SVP and group account director for Archer Malmo. “As our agency’s ag practice continues to grow, we’re grateful for the opportunity to work with inspiring, industry-leading clients.”

“This is very exciting for all of us at The Cotton Board. Our now award-winning ‘Renew Your Faith in Cotton’ campaign speaks to the enduring and renewable nature of cotton, and how it is truly the fiber and food of the future,” said Stacey Gorman, director of communications for The Cotton Board. “We thank our Memphis-based partner Archer Malmo for leveraging the unique culture of our crop and generating so much pride for our organization and our growers.”

The National NAMA awards follow the Regional NAMA awards, where Archer Malmo’s campaign for Stoller received a Best of Show award.

About Archer Malmo

Archer Malmo, with offices in Memphis, Tennessee, and Austin, Texas, combines brand thinking, data and technology to help growing brands adapt to the digital and creative complexities of today. Since 1952, we’ve continually evolved to changes in the industry, helping level the competitive playing field for midsize companies. The agency’s combination of discipline specialists, strategic orientation, creativity and culture yields strong client relationships and business results. With more than 175 people, Archer Malmo is one of the oldest independent agencies in the U.S. and has been recognized by Advertising Age and others as a “Best Place to Work” and has been named to the “Inc. 5000” list of fastest-growing private companies in America for five consecutive years.