An increasing number of companies now market globally, and many of their employees work in virtual global teams across multiple geographic locations. The world has become much smaller as a result of globalization and technological development. Consumers have unlimited access to global media, travel more than ever before and are incessantly exposed to local, international and global messages from local and global brands.
Global brands are growing stronger, and the competition for the consumer’s attention is becoming more intense. Therefore, it is more important for companies to create effective global campaigns. The question is, what is the most effective approach for a global campaign? Are the best campaigns the same all over the world or localized to some degree? In the white paper ‘Global Campaigns’ (download below), Archer Malmo SVP Simon Hjorth analyzes the strategic considerations and provides practical recommendations on how to execute global campaigns.
About Archer Malmo
Archer Malmo, with offices in Memphis, Tennessee, and Austin, Texas, combines brand thinking, data and technology to help growing brands adapt to the digital and creative complexities of today. Since 1952, we’ve continually evolved to changes in the industry, helping level the competitive playing field for midsize companies. The agency’s combination of discipline specialists, strategic orientation, creativity and culture yields strong client relationships and business results. With more than 150 people, Archer Malmo is one of the oldest independent agencies in the U.S. and has been recognized by Advertising Age and others as a “Best Place to Work” and has been named to the “Inc. 5000” list of fastest-growing private companies in America for five consecutive years.