Did you know that 1 in 5 dogs suffer from motion sickness? We didn’t. But, more importantly, neither did most vets. Cerenia — developed to calm motion sickness in dogs — wasn’t exactly a household name, even among the most dedicated doctors and pet owners. But how do you create new awareness for an existing product that treats an old problem?
Armed with the insight that approximately 20% of all dogs experience motion sickness, we knew that if pet parents understood the signs and source, they would seek a solution. Enter Ralph, the cutest, sweetest, most adorable motion-induced-vomit-suffering mascot of all time.
In less than a year, Ralph dramatically boosted awareness and sales among vets and dog owners alike. Traffic to the website increased by 47%. Video view conversions exceeded 15,000. And of the vets surveyed, a whopping 88% expressed intent to use and prescribe Cerenia in the future.