These days, hotel bookings are dominated by Expedia, Travelocity and other online travel agencies (OTAs). But for hotel brands like Hyatt, it’s more advantageous for those bookings to happen directly through their own website. Our charge was to maximize revenue and drive more traffic to local property reservation pages by working directly with each individual location to best utilize its unique budget constraints.
We knew the key to success was finding a balance between on boarding as many properties as fast as possible and making sure each property had the most effective and efficient campaign available to them. With our deep industry knowledge combined with our extensive franchisee collaboration experience, we quickly developed a standard set of tools that could be scaled to fit any size budget.
Amazingly we were able to accommodate everyone. Local properties loved how we helped them hit their targets in room bookings. The corporate team rejoiced at the average ROAS of 7.6 — a number that easily exceeds the corporate benchmark of between 4.0 and 6.0. And we were able to ramp up efforts for hundreds of properties across multiple brands in just over one year.