WORK THAT ACTUALLY DOES.
While we love the creative opportunity afforded by the occasional side project or campaign, we truly value those client relationships that allow us to explore a business and category in depth, from every angle and discipline, over a long-term period. (See our highly specialized Ag or Retail practices, for example.)
Yaktrax: Stand Up to Winter
Yaktrax are the most trusted winter traction devices. For an agency with Southern roots, the chance to work on something that protects us from snow and ice is one we had to grab onto. We developed the “Stand Up to Winter” platform to introduce Yaktrax and drive winter sales. Videos humorously showed the perils of not having Yaktrax on your shoes when confronted by serious winter weather. The campaign was extended on social and digital display to drive purchase in store and on a newly redesigned website.
Palm Beach Tan: A Better Shade of You
Tanning is full of chains and independents vying for attention, leading with offers, mostly copying each other. When we set out to rebrand PBT in 2016, our goal was to get beyond the superficial — to help the nation’s largest tanning brand be more emotionally relevant. Our “Better Shade of You” idea explores how tanning can make you feel, while embracing the trend toward moderately tan looks. We also introduced more natural, lifestyle imagery beyond just beaches and bikinis. Right from the start, the campaign reversed several declining metrics.
Grizzly: Tellin' It Like It Is
The Grizzly print campaign is designed to "Tell It Like It Is" about the stuff guys love. Each ad's subject is customized to the publication where it runs. The campaign has been running consistently for over 5 years using dozens of different executions — a major factor in establishing the brand's voice.
Harbinger: One More
Harbinger strength training gear helps athletes push past limits to get more from each workout. Our “One More” platform was born from the gym, dramatizing when a lifter has nothing left. That nearly endless moment of struggle—seemingly a moment of weakness—is actually when strength is built. Each spot ends on a cliffhanger, because what defines success is the struggle itself. Overcoming fatigue and doubt and trying anyway. Pushing for that “One More.” Additional campaign elements extend the “One More” rallying cry across digital and social.
Delaware North: Future of Sports
Delaware North’s Sport Service Division is widely recognized as one the largest and oldest leaders in stadium hospitality and food service management. But their work in producing the annual “Future of Sports” report is evidence that they’re also leaders in new technology and forward-thinking ideas. Our trade campaigns marry iconic sports imagery with recent and emerging innovations. The result is more than just provocative visuals. These print spreads force viewers to confront the conflicts, the controversy and the conversations surrounding a fast-evolving sports landscape.
Did you know 1 in 5 dogs suffer from motion sickness? Neither did we. More importantly, neither did most vets. Which explains how a product like Cerenia — developed to calm motion sickness in dogs — wasn’t exactly a household name, even among the most dedicated doctors and pet owners. Enter Ralph — the cutest, sweetest, most adorable motion-induced-vomit-suffering mascot of all time. Go on, laugh. But in less than a year, this colorful, memorable and highly visible rebrand has dramatically boosted both awareness and sales among vets and pet parents alike. Eighty-eight percent of vets surveyed expressed intent to use and prescribe Cerenia in the future. Good boy, Ralph.
International Paper: Promotions
On one hand, a paper promotion is a designer’s dream. On the other, it can be a designer’s greatest challenge. You are required to push the paper to its limits and employ every production trick in the book – but all done in a way that is appropriate to the individual paper and relevant to printers, paper merchants and other designers. In these examples, we found unique ways to showcase the performance and versatility of each individual line of IP printing papers, including high-end opaques, digital ink-jet papers and their new line of heavyweights for packaging.
KMFA: On Key, Offbeat
KMFA had been locally curating classical music in Austin for 50 years when they approached us for rebranding help to more closely connect with the community. Given the offbeat culture of Austin, we launched the “On Key, Offbeat” platform with a refreshed identity, and we brought it to life in an integrated campaign. Print and out-of-home featured local offbeat Austinites, while radio focused on the offbeat history of classical music. We also built a custom app that connected the city with classical music. Finally, a giant metronome installation tracked the pulse of Austin through Twitter.
Grizzly Customs offered a shot at a one-of-a-kind hot rod. Muscle car-inspired can designs touted the sweeps in-store and in-hand, while weekly videos highlighted options on wheels, sound, doors and more, with users upvoting their favorites. In the end, one winner drove off in a Camaro SS custom-modded by thousands of engaged Grizzly and competitive dippers who combined for over 1 million entries.
Kestra: Soar with Us
Before there was Kestra Financial, there was NFP Advisor Services. Then, Archer Malmo stepped in. We were tasked with rebranding the company, including a completely new name and identity. We launched Kestra—a platform that helps independent advisors grow their business—with a fully-integrated campaign, including a new recruitment site, print, digital display and dimensional direct mail.
Stoller: Farm Different
Stoller's positioning is clear: maximizing yields. The "Farm Different" campaign features growers willing to do anything to squeeze out maximum profit per acre — and how Stoller is a part of their record-breaking yields.
UofM: 2017 Football
It takes a team. This campaign for the break-out University of Memphis football program pulled from every avenue of the agency’s creative resources. Building upon the success of both the previous year’s team and promotional campaign, we tackled this challenge by exploring what a big-time program should feel like, with video footage shot in our very own on-site studio, animation conceived and executed completely in-house and even an original, custom music track created by one of our art directors.
Archer Malmo: La Tortilla Bendita
In 2016, Archer Malmo was still fresh in the Austin agency world. To announce our arrival, we did what we do best: make a bold, creative statement on a big stage. During SXSW Interactive, we combined Austin’s love for tacos, selfies and social media into a stunt that had everyone talking from Eater to Forbes. We created a fake cult around tortilla worship (which isn’t that farfetched if you think about it) and let attendees get their selfies printed on real #blessed tortillas by simply tweeting at us. With barely a production or media budget, we became the talk of SXSW.
Juice Plus+: Packaging
Juice Plus+ inspires healthy living through its all-natural products made from whole fruits and vegetables. We updated the full range of packaging to emphasize the source ingredients and incorporate newer additions such as bars and shakes.
It’s not everyday a project kicks off with those three beautiful words: total creative freedom. But when we were asked to redesign UofM’s biannual magazine, that was the dream assignment. A full cover design, feature and column layouts, creative guidelines and photography (much of it shot in our Memphis studio) followed.
WEVL: 40 Fest
WEVL is the class weirdo. In the best way possible. The Mid-South’s only independent, listener-supported radio station features primarily volunteer DJs that help defy the typical genre-defined radio format. To celebrate 40 years on the air, Archer Malmo launched a multi-channel campaign that promoted the event via social, digital, print and PR. The festival was covered extensively by local media, and the campaign helped raise more than $11,000 for the nonprofit radio station.
Grizzly: Outdoor Corps
The Grizzly Outdoor Corps program is aimed specifically at the hardcore hunting contingent of the smokeless audience. In addition to partially directing the brand's charitable giving to hunting and conservation causes, participants can engage in related content and win chances to go on expeditions with other fans.
Products are a big part of Palm Beach Tan’s business. We designed packaging for three lines in the Premier Collection, PBT’s first private-label tanning products.