Archer Malmo Knows Ag

Ag has been in Archer Malmo’s DNA since 1952. We are deeply ingrained in the issues affecting farmers, rural communities, and the agricultural brands that serve them. Our can-do mindset mirrors the passion and drive of the communities we support; we always go the extra acre.

Featured Work _______

Two farmers standing in a field in front of an irrigation system
Farmer in the field

How Archer Malmo Does Ag _______

Archer Malmo ag team at an industry conference

Ag Plus, Agency Plus

We’re more than an agency. We make connections across our partner network to provide clients with agronomic research, ag innovation, and insights affecting the global and local food industries.

We’re not just an ag agency, either. Our experience solving business challenges for brands across categories helps us adapt innovative ideas, strategies, digital possibilities, and emerging technologies to the ag world. All of which makes a potent combination for our agricultural clients.

The AgriPlanner™ Advantage


We take strategy to the next level. Our proprietary AgriPlanner tools allow us to hyper-target messages based on behavioral patterns, buying processes, and grower priorities specific to the region, crop, growth stage, and season. Archer Malmo clients benefit from AgriPlanner insights on topics like crop nutrition, crop insurance, carbon capture, and specific crops and livestock.

Farmers riding around land on side-by-side
Ag advertising agency employees working at Archer Acres

An Agency With Acres


Archer Malmo doesn’t just speak Ag; we live it. We’re the only agency we know of with its own farm. Archer Acres, nestled inside Agricenter International, started as one acre with three crops and quickly grew to 12 acres with 15 crops. This is where we get our hands dirty testing products for clients, experimenting, and growing consumables that we brand, package, and enjoy with our friends and partners at the annual Archer Acre Harvest Party. And Project 300 is our yield quest to grow 300 bu/A corn right here in west Tennessee.

At The Forefront of Ag’s Future


Archer Malmo is a leader in sustainability. Whether we’re promoting precision farming systems that drive traceability, elevating industry programs that foster soil health practices, advocating the use of natural, biological solutions, or steering the carbon-capture movement – Archer Malmo promotes positive change for our industry. The products, services, and practices we support are changing the future of farming – globally, nationally, and locally – in ways that are both climate positive and social positive.

Farmers inspecting a crop in a field

What Clients Say _______


One of the things that I like the best about Archer Malmo is their consistent execution and great administration. They bring the whole package together...As a manager, what that really means, is I don’t have to worry about things. Because everything that Archer Malmo touches happens just like they said it would, all the way down the line...it just works like it's supposed to.


Rick Rice

Director of Application Technology, AMVAC Chemical Corporation

Client Partners _______

AMVAC logo
Farm Credit logo
Yara logo
Cotton Board logo
Agricenter logo
Biovante logo
Conservation Solutions logo
Ag Launch logo

Discover more _______

Corn growing at Archer Malmo Acres
How Can Tech Make a Big Impact in a Teeny-tiny Trade Show Booth?

See how our cross-team collaboration created show-stopping work for AMVAC’s SIMPAS at the 2019 Commodity Classic.

Archer Malmo named first place by Best of NAMA
The Great NAMA Award Yield of 2020

See how Archer Malmo nabbed four first-place honors at the National Agri-Marketing Association Awards in 2020. We were also the only agency to win first-place awards for four separate clients.

Corn growing at Archer Malmo Acres
Archer Acres Launched Project 300 as a Challenge To Grow 300 bu/A Corn

It wasn’t enough to have our own farm. We also created our own yield challenge to best the state corn yield average by over 100 bushels while setting sights on a monumental yield goal.

Let’s Talk. _______

Fred Nichols

SVP, Group Account Director

fnichols@archermalmo.com
309-360-8827
Linkedin

Fred leads our Ag Team, bringing more than 30 years of integrated marketing experience to the job. From ADM to Zoetis, John Deere to Case IH, seed stock to livestock, Fred has served a “who’s who” of ag clients. He also brings plenty of hands-on experience, having operated a grain farm for 12 years in Western Illinois. He’s traveled to and worked in 20 different countries, moderated more than 100 focus groups, and created high-profile events involving NASCAR, NCAA athletics, and popular TV shows. He is a leader within our ag community, serving as a board member for Crusonia on the Delta, a mentor for the AgLaunch accelerator, and advisor to Agricenter International.

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