farmer in field

A “Better” Way to Reach Ranchers

See how we helped Capital Farm Credit reach more ranchers looking for agricultural land and operating loans.


CLIENT: Capital Farm Credit

Encouraging Farmers to Decarbonize

When Yara needed help launching their global carbon capture initiative, Agoro Carbon Alliance, we helped them generate interest and enlist farmers.

CLIENT: Agoro Carbon™ Alliance

Challenge


Agoro's mission is to decarbonize the food value chain. They recognize that agriculture must embrace climate-positive practices for our planet to thrive, which requires a commitment to transforming farm practices. To enable this evolution, the Alliance pays farmers for their carbon crop while helping conscious consumers reward responsible agricultural choices. But how would farmers receive the program? And how could we make people aware of this new initiative and get them on board?

Solution


To prepare for Agoro’s formal launch, we developed a pilot program to gauge farmer interest. The pilot targeted Iowa row crop growers farming at least 200 acres. Our goal was to enlist 25-50 qualified growers into the new program. We received 201 form submissions from 140 farmers, besting our target by 460%.

Following the pilot program’s success, we launched a microsite to educate and generate interest in Agoro’s global launch event. Both the launch event livestream and the microsite have been incredibly successful at building awareness of Agoro Carbon Alliance and its goals.

Results _______

189K

global visitors

12.5M

impressions

30+

earned media mentions in top trade publications

Screenshot of Agoro Homepage
Screenshot of Agoro Inside Page

Be our next success story.

Be our next
success story.

Related stories _______

Corn growing at Archer Malmo Acres
A “Better” Way to Reach Ranchers

See how we helped Capital Farm Credit spread the message “Together We’re Better” and reach more ranchers looking for ag land and operating loans.

Archer Malmo named first place by Best of NAMA
Educating Growers About New Products

See how Archer Malmo raised row crop growers’ awareness of a new product and helped generate business results for Yara North America.