Leaving A Legacy of Safety

Archer Malmo is partnering with Agricenter International to keep farm workers safe on the job with this celebrated safety program.


CLIENT: Agricenter International

Leaving A Legacy of Safety

Archer Malmo is partnering with Agricenter International to keep farm workers safe on the job with this celebrated safety program.

CLIENT: Agricenter International

Challenge

The world’s greatest profession is also one of the most dangerous. On average, 250 farmworkers are seriously injured or killed on the job every day. To reduce the high rate of preventable farm injuries and deaths, Agricenter International created a free safety program to educate farmworkers about proper safety procedures, techniques, and protocols. They came to us to help them brand their new safety program and develop a digital campaign that would encourage industry stakeholders to complete its safety training modules.

Solution

The name Farm Safe was chosen to serve both as a program name and a call to action. Users who complete the program are offered official Farm Safe certification from Agricultural International, the ag hub of the Mid-South, and a leader in agricultural education, research, and innovation.

Results _______

17,000

Website Visitors

1/3rd

of Tennessee’s Ag Community reached


This feels big, and should make a big impact on our agricultural community.


Bill Lee

Tennessee Governor

Be our next success story.

Be our next
success story.

Related stories _______

Corn growing at Archer Malmo Acres
Archer Acres Launched Project 300 as a Challenge To Grow 300 bu/A Corn

It wasn’t enough to have our own farm. We also created our own yield challenge to best the state corn yield average by over 100 bushels while setting sights on a monumental yield goal.

Archer Malmo named first place by Best of NAMA
The Great NAMA Award Yield of 2020

See how Archer Malmo nabbed four first-place honors at the National Agri-Marketing Association Awards in 2020. We were also the only agency to win first-place awards for four separate clients.