Drawing of a micronutrient used by farmers

Educating Growers About New Products

See how Archer Malmo raised row crop growers’ awareness of a new product and helped generate business results for Yara North America.

Client: Yara

Challenge

For several years, we’ve partnered with Yara North America to promote their flagship products. When they launched YaraVita® PROCOTE™, a revolutionary and patented oil-based micronutrient coating product, we were tasked with making growers aware of how it would help them.

Solution

The key differentiator for this product is the composition of the liquid coating. We had to connect with the right audience and let them know that YaraVita PROCOTE translates to uniform coverage, custom blends, and complete nutrition — factors that can make a big difference in their yields. Leading with the message, “YaraVita PROCOTE Has You Covered,” we targeted row crop growers near PROCOTE retailers in twenty states.

Results

13M Impressions
52K Website Visitors
3K Engagements

Be our next success story.