Archer Malmo: La Tortilla Bendita
In 2016, Archer Malmo was still fresh in the Austin agency world. To announce our arrival, we made a bold, creative statement on a big stage. During SXSW Interactive, we combined Austin’s love for tacos, selfies and social media into a stunt that had everyone talking from Eater to Forbes. We created a fake cult around tortilla worship (which isn’t that farfetched if you think about it) and let attendees get their selfies printed on real #blessed tortillas by simply tweeting at us. With barely a production or media budget, we became the talk of SXSW.