Cotton Board: Renew Your Faith in Cotton
In the wake of a downturned market in 2015, The Cotton Board, responsible for collecting per-bale assessments of all U.S. Cotton faced the brunt of growers’ natural fears and concerns. We worked with the Board to develop a simple but stirring campaign showcasing recent advancements by The Cotton Research & Promotion Program to reassure and remind growers that cotton was not only an ever-renewing resource, but an equally sustainable long-term market, as well. Cotton prices rebounded big-time in 2016, as did growers’ confidence, not just in their crops, but also in The Cotton Board’s support and expertise. And the campaign was named Grand Champion at the NAMA awards.