When Faith is Stronger than a Miracle

In the wake of a downturned market in 2015, The Cotton Board faced the brunt of growers’ timely fears and concerns. We worked with the Board to develop an award-winning campaign showcasing relevant, hard-fought advancements to reassure growers that cotton is not only an ever-renewing resource but an equally sustainable long-term market. Cotton prices rebounded big-time in 2016, as did growers’ faith, not just in their crops, but also in The Cotton Board’s support and expertise.

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