Pictures Worth 1,000 Stories
Delaware North Sportservice is one of the oldest, most reliable names in sports hospitality. That legacy is a strength, but it was limiting. They are also innovative, and their “Future of Sports” report gave us the opportunity to use a print campaign to reframe the brand as a perfect balance of legacy and innovation. So, we embraced that harmonious juxtaposition with provocative, meaningful visuals. We helped to reinforce the opportunity surrounding this pioneer in a fast-evolving sports landscape.