Engaging Consumers Outside of Market Restrictions
There are quite a few industry restrictions when it comes to marketing Grizzly, leaving us with fewer opportunities to help the brand stand out. Luckily, we love a good challenge. Grizzly Customs led with customized packaging and store displays that drove consumers to vie for their shot to win a one-of-a-kind hot rod. Weekly videos highlighted options for customizing the car, with users upvoting their favorites. Over 1 million entries later, one winner drove off in a Camaro SS custom-modded by thousands of engaged Grizzly and non-Grizzly dippers.