Giving Consumers Unique Opportunities to Connect
The Grizzly Outdoor Corps program specifically targets the hardcore hunting contingent of the smokeless audience. Corps was designed to partially direct the brand's charitable giving to hunting and conservation causes, but as a consumer touchpoint, it wasn’t reaching its potential for engagement with its target audience. We helped transform the program by shifting it to a brand experience that provided the hunting and fishing audience with enriched opportunities online and in-person. Engagement increased with related content and the chance to go on expeditions with other fans.