International Paper: Promotions
On one hand, a paper promotion is a designer’s dream. On the other, it can be a designer’s greatest challenge. You are required to push the paper to its limits and employ every production trick in the book – but all done in a way that is appropriate to the individual paper and relevant to printers, paper merchants and other designers. In these examples, we found unique ways to showcase the performance and versatility of each individual line of IP printing papers, including high-end opaques, digital ink-jet papers and their new line of heavyweights for packaging.