Developing New Ways to Break Through a Saturated Market

The moment a client asks us to completely change their identity is a thrilling opportunity that we never take lightly. We launched Kestra — a platform that helps independent advisors grow their business — to help our partner (previously known as NFP Advisor Services) find qualified leads and grow. We led a fully-integrated campaign, including a new recruitment site, print, digital display, dimensional direct mail and thought leadership. Since launch, we’ve seen 46 percent of content downloads turn into qualified leads.