KMFA: On Key, Offbeat
KMFA had been locally curating classical music in Austin for 50 years when they approached us for rebranding help to more closely connect with the community. Given the offbeat culture of Austin, we launched the “On Key, Offbeat” platform with a refreshed identity, and we brought it to life in an integrated campaign. Print and out-of-home featured local offbeat Austinites, while radio focused on the offbeat history of classical music. We also built a custom app that connected the city with classical music. Finally, a giant metronome installation tracked the pulse of Austin through Twitter.