Breaking Membership Records for a Quirky Austin Classic

KMFA isn’t just the top place in Austin to tune into for classical music. It’s been a beacon of original programming and curation for over 50 years, reflecting the character and tastes of its hosts and audience. They needed to reframe that story and find a way to pull in more support. Our “On Key. Offbeat.” campaign helped new member households increase by 30 percent the first year, with membership rising to the highest number in almost a decade.