Packaging Up Category Decline into Revenue Growth
Products are a significant part of Palm Beach Tan’s business. But that wasn’t always the case. We partnered with PBT to develop a premier private-label product that extended the PBT brand beyond the walls of physical retail and above the category’s declines. In addition to partnering on the product development, we designed product packaging so that the private label successfully commands its premier-level status. We’ve also designed and executed promo campaigns for the launch of each new product line. In the four years since, PBT’s private label product line has gone from zero to double-digit share of product sales.