Exterior of a Palm Beach Tan location

A 360° Business Partner for High-Growth Retail Brands

Archer Malmo is more than just a marketing agency. We are a true business partner for established and rising retail brands on the cusp of significant growth.

Our entrepreneurial background has shaped our thinking beyond marketing silos. We draw on deep operational expertise to help clients create marketing efficiencies and manage rapid growth. This unique combination makes Archer Malmo an ideal business partner for ambitious retail companies looking to build their brands and achieve their growth goals.

Boy at Dentist

A “Smile Happy” Approach Combats Fear of the Orthodontist

Despite competition from category interrupters — and fear of going to the orthodontist — we helped Smile Doctors realize a 720% ROI and exponential growth.

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Using Social Media to Gain Relevance Amid Cultural Shifts

When cultural shifts threatened Palm Beach Tan’s bottom line, they needed a solid strategy to connect their revamped brand with new audiences — and turn them into customers.

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Driving Direct Bookings for Hyatt.com

See how we helped Hyatt® meet booking targets for hundreds of properties with cost-effective, scalable and efficient digital marketing solutions.

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A Unified Strategy Massages Better ROAS

See how we fixed this brand’s disjointed marketing efforts with a unified digital media strategy — reducing costs and improving UX in the process.

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How Archer Malmo does retail

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Growth through brand equity

Archer Malmo builds brands for companies focused on expansion. We take commoditized, offer-driven brands that have been forced to compete on price, and we transform them into something bigger.

Powered by research, consumer insights and testing, our brand strategies have repeatedly created exponential growth for clients.

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Operational expertise

Archer Malmo has spent decades navigating the unique challenges of multiunit retail relationships. We understand the business from every angle — at the brand, market and store levels. Along the way, we’ve implemented plans in thousands of retail locations in alignment with corporate-level strategies and local-level realities.

We know all the pain points common to fast-growing retail brands, and we’re ready to help you face them.

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Scalable multi-unit marketing solutions

At the corporate level, Archer Malmo develops relevant brands. At the local level, we help stores deliver personalized experiences while maintaining brand cohesion. Our team helps elevate the customer experience across all touch points, from business cards to overall strategy. We know all the little details ladder up to your brand’s success.

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A focus on metrics that matter

To dial up the impact of our work, Archer Malmo starts with a comprehensive approach to understanding our clients’ businesses.

We use strategies, programs and creative to power meaningful brand metrics, such as same-store sales growth, customer acquisition, lifetime value and customer retention. It’s how we deliver measurable results.

What clients say

Archer Malmo turned our CRM efforts at Palm Beach Tan into a powerful, unified program across all customer touch points. Their strategic insights have made a real difference for our business.

Diane Lucas
CEO and President,
Palm Beach Tan

Current + former client partners

Palm Beach Tan logo
Smile Doctors logo
Hyatt logo
Massage Envy logo
Crunch Gym logo
FedEx logo
Golds Gym logo
Massage Heights logo

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Let’s talk

President of Archer Malmo Retail, Tom Barzizza

Tom Barzizza

Principal, President, Archer Malmo Retail


Our retail leadership brings varied perspectives to retail brand challenges. They have worked for multi-unit retailers, been the agency of record for numerous multi-unit retail brands and have owned and operated multiple franchise units. Because of their unique breadth of experience, our team knows retail like no other agency in the region. It also explains why we’re more than just a marketing partner; we are more like a holistic business counselor, guiding multi-unit retail brands through the unique challenges they face every day.

Would you like to learn more about working with Archer Malmo?

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