Teeing Up the Sales Force

Stoller’s positioning is clear: maximizing yields. Stoller needed to convince average growers that they, too, could profitably maximize yields with non-traditional, naturally-based crop inputs. The “Farm Different” campaign features growers willing to do anything to squeeze out maximum profit per acre — and how Stoller is a part of their record-breaking yields. This allowed us to champion farmers as much as the products that keep them going. Digital ads pulled 50% higher CTR than industry benchmarks. Web traffic boomed, with 66 percent of visitors new to the site and half completed a conversion. Commodity Classic, the industry’s top trade show, went on to draw over 1,000 interested attendees and hundreds of qualified leads.

farm different ad
farm different magazine ad version one
farm different magazine ad version two
phone with a text message from website campaign
farm different magazine ad version two
farmers speaking at a conference
ads at a conference