Teeing Up the Sales Force

Stoller’s positioning is clear: maximizing yields. Stoller needed to convince average growers that they, too, could profitably maximize yields with non-traditional, naturally-based crop inputs. The “Farm Different” campaign features growers willing to do anything to squeeze out maximum profit per acre — and how Stoller is a part of their record-breaking yields. This allowed us to champion farmers as much as the products that keep them going. Digital ads pulled 50% higher CTR than industry benchmarks. Web traffic boomed, with 66 percent of visitors new to the site and half completed a conversion. Commodity Classic, the industry’s top trade show, went on to draw over 1,000 interested attendees and hundreds of qualified leads.