When the Sky’s the Limit, We Throw on a Jetpack

Total. Creative. Freedom. It’s not every day a project kicks off with those three beautiful words. So, when we were asked to redesign the University of Memphis’s semi-annual magazine, we took the creative reins and held on tight to bring the magazine and the reader to brand new places. We engaged the audience using an immersive augmented reality experience, a meticulously-designed full-cover design, feature and column layouts throughout, new photography and comprehensive creative guidelines.