YakTrax: Stand Up to Winter
Yaktrax are the most trusted winter traction devices. For an agency with Southern roots, the chance to work on something that protects us from snow and ice is one we had to grab onto. We developed the “Stand Up to Winter” platform to introduce Yaktrax and drive winter sales. Videos humorously showed the perils of not having Yaktrax on your shoes when confronted by serious winter weather. The campaign was extended on social and digital display to drive purchase in store and on a newly redesigned website.