Did you know 1 in 5 dogs suffer from motion sickness? Neither did we. More importantly, neither did most vets. Which explains how a product like Cerenia — developed to calm motion sickness in dogs — wasn’t exactly a household name, even among the most dedicated doctors and pet owners. Enter Ralph — the cutest, sweetest, most adorable motion-induced-vomit-suffering mascot of all time. Go on, laugh. But in less than a year, this colorful, memorable and highly visible rebrand has dramatically boosted both awareness and sales among vets and pet parents alike. Eighty-eight percent of vets surveyed expressed intent to use and prescribe Cerenia in the future. Good boy, Ralph.