Increasing Sales with a Problem-Focused Solution

Did you know 1 in 5 dogs suffer from motion sickness? We didn’t, but more importantly, neither did most vets. Cerenia — developed to calm motion sickness in dogs — wasn’t exactly a household name, even among the most dedicated doctors and pet owners. Enter Ralph — the cutest, sweetest, most adorable motion-induced-vomit-suffering mascot of all time. In less than a year, Ralph has dramatically boosted both awareness and sales among vets and pet parents alike. Of vets surveyed, 88% expressed intent to use and prescribe Cerenia in the future. Good boy, Ralph.